Media and Advertising

Halldale Group, established over 30 years ago, is a market leader in the B2B events and media space. We consider ourselves a training and simulation partner to global safety training industries. Our focus is on providing information on best practices in training and simulation technologies and methodologies to all safety-critical enterprises worldwide. We achieve this through live and virtual events, digital and electronic media, supported by a global editorial team and thought leadership community.

Halldale's Media and Advertising Opportunities

About Halldale

Halldale was founded in 1992 as an MBO inheriting magazines launched by Founder Andy Smith, who published MS&T (since 1983) and CAT (since 1989) on behalf of Moench Media GMbH. Now operating UK and US based businesses, Halldale draws on hundreds of years of combined Media and Simulation, Training knowledge and experience. Our content creators have lived training though their careers as trainers, operators and simulation specialists and the entire business is uniquely focussed on the global S&T community. Halldale prides itself on a multi decade record of accuracy, impartiality and above all, delivery to its marketing partners.

Why Advertise with Halldale?

Advertising with Halldale allows your brand to leverage our extensive reach and credibility in the training and simulation sectors. Our media offerings are designed to ensure your message is seen by the right people, whether through our comprehensive digital content, targeted newsletters, or dynamic online campaigns.

Key Data Insights

• High Engagement: Our newsletters deliver high engagement, with a 15.5%+ open rate and a 1.3% click-through rate, ensuring your advertising reaches a receptive audience.
• Global Reach: Our content and events attract a diverse, global audience of industry professionals, providing significant exposure for your brand.
• Industry Trust: With decades of experience and a strong reputation in the industry, advertising with Halldale enhances your brand's credibility and visibility.

Comprehensive Marketing Opportunities

Digital Content

CAT (Civil Aviation Training): The premier online content source for airline simulation and training, CAT offers in-depth coverage of pilot, cabin crew, maintainer, and ground operations training. With a global audience of aviation training professionals, CAT provides an ideal platform to showcase your brand.

Monthly visitors: 12,000
Monthly page views: 21,000
Newsletter reach: 26,000 contacts weekly

MS&T (Military Simulation & Training): Dedicated to the simulation and training needs of the global defense community, MS&T provides insights into the latest technological advancements and training methodologies.

Monthly visitors: 12,000
Monthly page views: 21,000
Newsletter reach: 25,500 contacts weekly

SCT (Safety Critical Training): Focused on sectors such as healthcare, energy, transportation, and emergency response, SCT covers the latest training practices and safety protocols.

Data reach: Over 30,000 contacts

Targeted Newsletters

Our newsletters boast high open rates and click-through rates, ensuring your message reaches an engaged audience. Regular features in our newsletters help maintain a consistent presence and drive conversions.

Social Media Engagement

Engage with a broad audience through our active social media channels. Our strategic social media packages amplify your reach, driving high-quality traffic to your site.

• LinkedIn (Halldale): 23,000 impressions per month
• LinkedIn (CAT): 36,000 impressions per month
• LinkedIn (MS&T): 14,000 impressions per month
• Twitter and Facebook: Thousands of impressions monthly

Tailored Marketing Packages

Halldale offers fully bespoke marketing packages designed to suit all budgets. Whether you choose eye-catching display advertisements, dynamic e-newsletter banners, or targeted online campaigns, our team will work closely with you to develop customized solutions that align with your marketing objectives.

Contact Us

Partner with Halldale to leverage our expertise and global reach, ensuring your brand’s message is delivered effectively to the right audience. For more information and to discuss your advertising needs, contact:

Contact Information:

- Jeremy Humphreys (EMEA, APAC): jeremy@halldale.com, +44 (0)1252 532009

- Holly Foster (The Americas): holly.foster@halldale.com, +1 813 994 0191