IATA Launches FACE Ambassadors Program to Attract Next Generation of Air Cargo Talent

The International Air Transport Association (IATA) has launched the FACE Ambassadors Program, a new initiative under the Future Air Cargo Executives (FACE) Program, aimed at promoting air cargo career opportunities to a broader and younger audience worldwide.

The FACE Ambassadors will play a key role in extending the reach of the initiative by leading regional and local outreach initiatives and serving as industry advocates by sharing their professional journeys and insights to help inspire the next generation of air cargo professionals.

They will also contribute to the development and promotion of FACE Summit content, webinars, and digital outreach and engaging internal and external networks to actively support FACE initiatives.

IATA’s whitepaper “Making Air Cargo Appealing to Young Talent” identified that cargo leaders are increasingly challenged in recruiting and retaining skilled team members among a younger generation with evolving values with respect to work. The FACE Ambassadors Program will address that challenge by showcasing air cargo as an innovative and purpose-driven sector with opportunities for growth.

“Young professionals want meaningful careers with opportunities to grow, learn, and contribute to a more sustainable future," said Brendan Sullivan, IATA’s Global Head of Cargo. 

"Air cargo delivers on all fronts—but we must do more to tell that story and create clear pathways into the industry. The FACE Ambassadors Program connects today’s leaders with those who have the potential to lead the industry in the future. To build a stronger and more resilient workforce for air cargo, FACE Ambassadors will offer guidance, and real-world insight into the great opportunities that exist in our industry,”