For more information about how Halldale can add value to your marketing and promotional campaigns or to discuss event exhibitor and sponsorship opportunities, contact our team to find out more
The Americas -
holly.foster@halldale.com
Rest of World -
jeremy@halldale.com
Doctors are twice as likely to prescribe brand name drugs when those drugs are preferred by the doctors who are training them, new research shows.
Researchers said that young physicians deferring to the preferences of their bosses during their graduate training is costing patients money they shouldn't need to spend for the same level of care.
"These findings provide early empirical evidence that low-value practices among physicians are transferred from teachers to trainees, highlighting the importance of re-design of graduate medical education," said Dr. Kira Ryskina, a general internal medicine fellow at the University of Pennsylvania, in a press release. "We observed considerable variation in the prescribing practices of both attending physicians and residents, suggesting room to improve cost-effectiveness."