321 Next Reality Releases Crohn’s Disease VR Video
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321 Next Reality has released a video featuring a virtualreality (VR) experience showcasing Crohn’s Disease. The video highlights aninteractive VR simulation, during which “players” interact using a virtualreality headset to play a VR game called “Attack of the Crohn's.”
The name for theinteractive VR experience is intended to resonate with audiences within theCrohn’s community – audiences who want to know more about the why’s and how’sassociated with this particular intestinal ailment. Training and education formany of today's industries are being transformed using immersive technologysuch as augmented reality, virtual reality, and mixed reality.
The original impetus for this custom VR content was, inpart, an information campaign. An educational whiteboard video commissioned bya pharmaceutical client caught on in the Crohn’s and Colitis communities. Oncethat video went viral, the same pharmaceutical client wanted to build on theirsuccess by creating even more attention-getting media. The team at 321 NextReality knew that VR for education and VR for healthcare training made perfectsense. They set out working on the virtual reality expansion of theirwhiteboard video, called “Attack of the Crohn's.”
“Making this VR immersive activation was a really easydecision,” said Sal Pecoraro of 321 Next Reality. “The ability to shrink theuser down and put them inside the body – it makes for a very engagingexperience, and that’s what ends up making it even more educational.” Pecorarowent on to discuss the video itself, which shows aspects of the VR experienceintermixed with conference-goers enjoying that experience. The video was anessential way to show the impact on people who stopped to use the VRexperience. “Everyone who put that headset on ended up grinning from ear toear.”
