Custom XR Solutions Revolutionize Pharma Training
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Osso VR, a provider of immersive healthcare experiences, has made a strategic expansion into custom extended reality (XR) healthcare solutions tailored specifically for pharmaceutical companies’ breakthrough products and treatments.
The pharmaceutical industry is undergoing significant growth, with the implantable drug delivery market projected to rise from $24.67 billion in 2021 to $45.67 billion by 2029. To help companies navigate key commercial and clinical challenges, Osso VR utilizes advanced XR technology and its platform to deliver experiences that span the product lifecycle—from clinical trials to launch—ensuring teams are well-trained, confident, and ready to perform successfully.
With just a headset, teams gain real-time, on-demand access to therapeutics and procedures, offering a new way to engage healthcare professionals (HCPs) in a virtual environment while dismantling traditional barriers to entry. The experiences also address logistical challenges often associated with conferences and clinical trials, delivering a novel way to interact with products and boosting participation. Finally, the content acts as a valuable patient engagement tool, fostering deeper understanding and empathy through high-fidelity, realistic training.
Users virtually interact with content to enhance their knowledge, explore unique scenarios, raise disease state awareness, and bring mechanisms of action to life. Each experience includes access to the Osso VR platform, which features analytics that provide personalized dashboards for objective assessment and global reporting for leaders to see key insights into XR program effectiveness. The platform will also feature distinct tools that enable companies to visually narrate their product stories, including a patient library for matching demographics to medications and resources for visualizing symptom clusters and treatment effects.
