Dstl tests NATO's strategic communications
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Specialists from the Defence Science and Technology Laboratory (Dstl) tested NATO’s strategic communications during Exercise Trident Juncture. The biggest NATO exercise since 2015, the exercise saw around 50,000 troops deploy to Norway and Iceland for the three-month-long training, with Dstl spending five weeks on the exercise.
Dstl worked with NATO’s Public Diplomacy Division, the Joint Warfare Centre and Supreme Allied Command Transformation to deliver an assessment of the tools NATO used for public engagement around the exercise. Results revealed better public engagement, as well as the development of a framework, which will allow NATO to achieve the ‘information advantage.’
A strategic communications specialist from Dstl said: "We provided evidence which changed the way NATO did business in terms of their external communications for that exercise, and for future processes. In five weeks we were able to identify, analyse and assess, and then advise NATO communicators on how to use online media to their best advantage."
The work involved tracking hashtags and sentiment, monitoring the information environment and advising NATO on how to gain traction and impact with its online presence. Analysis of external media was also tracked, alongside NATO’s own communications about the exercise.
