Aetna, Apple launch Attain health app
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Aetna a CVS Health business, launched Attain, a health experience app designed by Aetna in collaboration with Apple. Through the use of an Apple Watch, the Attain app will provide Aetna members with personalized goals, track their daily activity levels, recommend healthy actions and ultimately reward them for taking these actions to improve their well-being. Reward opportunities include the ability for eligible users to earn their Apple Watch through their participation in the program.
This launch builds on the 2016 collaboration between Aetnaand Apple in which 90 percent of participants reported a health benefit fromtheir use of an Apple Watch. The Attain app is the first of its kind, Aetnasays, designed specifically to offer users a personalized experience thatcombines their health history with the power of the Apple Watch to help themachieve better health and well-being.
The Attain app is expected to be available in the Apple AppStore in Spring 2019.
“From fitness enthusiasts, to casual gym-goers, to parentswho get all their exercise by keeping up with their kids – we designed Attainfor everyone,” said Alan Lotvin, M.D., executive vice president ofTransformation for CVS Health. “Weunderstand that you don’t need to be a personal trainer or work out severalhours a day to be healthier. We’re designing Attain to be personalized andclinically relevant to where each individual is in their health journey.”
After users have joined Attain, they will have theadditional option to share their Attain program data and health history withApple, enabling Apple and Aetna to collaborate, and over time, continue toimprove the Attain experience. Through analytics and machine learning, thecollaboration will lead to new features for Attain, offering more personalizedrecommendations designed to give greater context and decrease barriers tohealth care.
The Attain rewards platform builds off a program developed by Vitality Group, a model that has demonstrated that incentives linked to the Apple Watch are associated with increased, sustained activity. A recent study from RAND corporation found an average 34 percent increase in activity levels for participants using the rewards platform incorporated in Attain with Apple Watch, compared to those without these incentives – leading to an additional 4.8 days of activity per month.
