New Tire Training Center Opens in Thailand

Linglong's first overseas training center in the Asia-Pacific region has just opened in Thailand, jointly established with SANGUAN YANGYONT CHUMPHON CO., LTD (SYY). 

Located in Chumphon Province, Thailand—a gateway to southern Thailand—the training center spans 456 square wah (approximately 1,600 square meters). It features a training zone, classrooms, hands-on workshops, and a service area (Brand shop), creating a comprehensive and professional training environment for learners and distributors.

The training zone is equipped with advanced facilities and materials, accommodating over 50 trainees simultaneously. Classrooms and workshops integrate theoretical and practical learning to ensure mastery of professional skills. The service area simulates real-world scenarios, offering services such as tire disassembly/installation, wheel alignment, and wheel balancing, along with sales and maintenance of automotive parts including batteries, brake pads, engine oil, shock absorbers, and rims.

In his speech, Linglong Tire Vice President Xu Yongchao stated: "This training center, jointly developed with SYY, is a crucial component of Linglong's strategic expansion in the Asia-Pacific region. We aim to establish service standards and safety protocols for service providers and distributors through this platform, thereby elevating their service capabilities and market competitiveness."

The inauguration of Linglong's first overseas training center in the Asia-Pacific region further enriches its global strategy of globalization, regionalization, and localization for international sales. It not only enhances Linglong's capabilities in local sales, network development, service quality, and brand perception among users in Thailand but also establishes a benchmark for replicating and expanding best practices to other markets.

Moving forward, Linglong will uphold its customer-centric philosophy to refine its service systems across the Americas, Europe, Africa, the Middle East, and beyond, establishing additional training centers.